chipotle_burrito

We grabbed a salad at Chipotle today and one of the bits of “cultivating thought” on the take-out bag caught my eye.

“Hope that, in the future, all is well, everyone eats free, no one must work, all just sit around feeling love for one another.” 

Chipotle’s marketing frustrates me personally (as I know it does many in the ag industry) and has admittedly hurt my feelings – I wrote about that here – and this George Saunders quote actually made me sad.

Let’s be honest – food can’t be free.  It takes work to raise food, to distribute food, to cook food, even to eat food.  Whether you’re raising your own food or buying it at the farmer’s market, grocery store or even at Chipotle, food can’t be free.

I think work is noble. I think work is good.  The work we all do – be it farming, raising pigs, building houses, answering customer service calls, designing brochures, wrapping burritos, planting flowers, writing inspirational quotes – work is good.  Let’s all be proud of the work we do to make someone else’s day a little brighter in our own way.